McDonald’s US CMO steps down as sales decline
As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.
Edition of Friday, November 6, 2026
10 stories · Updated · Latest edition
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Archive →Customer Success
Forrester Questions NPS As Best CX Metric
Maybe… if NPS earns a “yes” on each of these five questions: Does it align with your business goals? Does it help improve CX? Will customers accept it? Will stakeholders embrace it? And is it practical to use, including for benchmarking? That seems like a lot…
Prospecting
Shopify Acquires Shop.com For Approximately $100 Million
The old SEO playbook is breaking. If your pipeline depends on Google sending you clicks, you’ve probably watched those clicks shrink over the last 18 months. We’ve seen it at SaaStr too, and I’ll share our numbers below. In the same year, Shopify paid what’s…
Sales Tech & CRM
CRM tested: How HubSpot works with Claude in practice [2026]
When sales reps switch between Claude and their CRM, they lose time and context. A rep who has to copy deal notes, paste contact history, and manually summarize account activity before asking Claude a question is working around a gap rather than benefiting…
Sales Tech & CRM
L’Oréal’s evolving microdrama strategy puts entertainment over product
A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading platform in the space.
Deals & Negotiation
Sociable: Reddit tests ads in search results
The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.
Sales Tech & CRM
SaaStr Runs Email Deliverability Test Across 3 Vendors
We’ve run vendor bake-offs at SaaStr for as long as we’ve bought software. Everyone has. They used to look about the same every time. A few demos. A two-week trial. Someone on the team sends a few hundred test emails, checks the dashboards, and builds a…
