Revenue & Market
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
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Revenue & Market
12 stories from the past week in Revenue & Market, from Voyager Commercial.
Sierra Adds $150M ARR, Outpacing ServiceNow's Growth
Two things happened within 24 hours this week. Together they say more about where B2B is going than most of the “SaaS is dead” takes from the past 18 months. On Thursday, shares of ServiceNow fell 26.9%, while the S&P 500 slipped 0.3%, after its October 28 Q3…
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Salesforce Acquires Braze For $5.66 Billion
Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Braze traded at 3.7x on Monday. I pulled the multiples for the public…
Anthropic Files S-1 Showing $16.3B Revenue
Plus Broadcom backstopping Anthropic’s chip debt, Meta’s $95B equity raise, the PHP2Shell flaws, and an IC fight over Instinct at $30B and OpenAI at $1.25T This week had one story that mattered more than everything else combined: Anthropic finally filed its…
Google’s AI overhaul of search hits snags as ad revenue growth cools
The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
Guidewire Acquires Hyperexponential For $1.7 Billion
Guidewire sells core systems to property and casualty insurers: policy, billing, and claims. It was founded in 2001. Its buyers are some of the slowest-moving in B2B. In a year when the market repriced anything that looked like legacy software, it still…
How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic
The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.
Anthropic Files S-1 Ahead Of IPO
Anthropic filed its S-1 this morning. It plans to list its Class A common stock on the Nasdaq Global Select Market under the symbol “ANT,” and the share count and price range haven’t been set yet. Largest IPOs in History, by Deal Size 1. Anthropic (2026)…
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.