Sales Tech & CRM
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Sales Tech & CRM
21 stories from the past week in Sales Tech & CRM, from Voyager Commercial.
SaaStr Replaces Core Vendor After 24-Hour Outage
The other day one of the core products we run SaaStr AI on went down the entire day. Not degraded. Down. For the entire day. Every screen in the app showed a large “INTERNAL ERROR.” The API returned the same thing, which meant every agent workflow that…
Google Expands Ads In AI Search Amid Monetization Concerns
Big Tech earnings this week put a spotlight on the monetization dilemma at the heart of AI-integrated search. The growth of Google’s AI Mode is proving to be a double-edged sword: Investments in conversational search are fueling Google’s fastest…
The Humane Agentic Enterprise: How To Thrive with AI at Work
Agentic AI is helping us do things we couldn’t do before. But could it also be weakening the skills we already have? To explore this tension, Salesforce researchers are studying how knowledge workers…
Forrester: Customers' AI Agents Increase Service Volume
Personal AI agents will increase service volume — and will expose unresolved demand that customer effort used to keep out of sight. Use that unresolved demand to find problems now that customers shouldn’t need to chase you about in the first place.
Forrester Predicts AI Impact On Software Development
As AI accelerates software development, teams will need to rethink everything from developer roles to testing and quality. Forrester’s 2027 predictions explore what happens as AI becomes more deeply embedded in how software gets built.
The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
Anthropic Files For IPO With Idealistic Founders Letter
Here we go. Anthropic filed its S-1 on October 26, the formal start of its IPO. The financials will get the headlines, but read the founders’ letter at the beginning of the S-1. It describes how AI should be brought into the world as if from the AI company…
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
RCS Messaging on Salesforce: A Practitioner’s Guide
A practitioner's guide to building with RCS on Marketing Cloud Next.
HubSpot Sales Teams Use Claude For Enhanced Sales Performance
Sales teams are under more pressure than ever to do more with less. Using Claude for sales goes well beyond writing emails — it can research prospects, prepare reps for calls, analyze pipeline activity, summarize account history, and help teams decide where…
SaaStr: AI Transforms GTM Roles In 10 Months
We are about 10 months or so into AI for go-to-market that actually works: agents running real motions in production, booking real meetings and closing real dollars. In that time, agents have absorbed much of SDR, first-line support, a growing share of CS…
Basware Unveils New Approach To Invoice Automation
At Basware’s VIP customer event in Dublin last week, the company set out an ambitious direction for invoice lifecycle management. Its roadmap brings together agentic AI, invoice data, payment fraud prevention, and e-invoicing compliance. The strategy reflects…
SaaStr Recovers Critical Data After AI Agents Malfunction
We run SaaStr with three humans and 20+ AI agents in production. In the last few weeks, two different agents destroyed something we can’t run the business without. Both times we got it back within an hour, and both times the copy we restored from was one we…
Forrester Predicts Shifts In AI Infrastructure Demands
It’s prediction season again and 2027 will bring a reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and…
Revenue.io Explains Sales Cadence Exit Rules
Define and test sales cadence exit rules for replies, meetings, field changes, and handoffs. Includes a decision table and Salesforce workflow checks.
Revenue.io Publishes Salesforce Sales Engagement Pilot Plan
Run a Salesforce sales engagement pilot with acceptance tests for CRM activity, rep workflows, exit rules, ownership, reporting, and rollout decisions.
Publicis installs leadership atop Marcel as agentic drives growth plans
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.
SaaStr Deploys AI Agent On Contact Form
If you’re trying to figure out where to deploy your first real AI agent in go-to-market, start with the most boring page on your website. The Contact Me form. No one should wait days to hear back from a 21-year-old human whose job is to qualify them. And yet…
Salesforce Enhances Sales Productivity With Slack Integration
Your sales cycle is losing time to the spaces between conversations — here's how Slack and CRM gets deals moving faster.
SaaStr AI Day Speakers Discuss AI Prospecting Weakness
Earlier in the day at the latest SaaStr AI Day, Jason and Amelia talked about a core weakness in most AI prospecting tools: they run almost entirely on third-party data. Every team buys from the same data vendors, so every agent ends up writing the same…