The 2026 webinar audience behavior report
What attendees say they want, what Zoom data shows and the new rules for better webinar performance.
Today’s edition
Monday, October 5, 2026
The architects and the renters: A leader’s guide to building a resilient AI foundation
Astra 6 Replaced a Core Engine of SaaStr Connect With Two Words, “DO IT,” Twice in Under an Hour. Then It Said “I Did Not Make That Edit.”
We Vibe Coded Our Own Calendly. Our AI Agent Pushed Us To Do It, and It Was Right.
Latest news
Browse the archiveWe Got a $240,000 Estimate for Agent API Access. Our Agent Suggested a $5 Postgres Instance.
We run SaaStr with 3 humans and 21+ agents. 10K, our AI VP of Revenue, started as a simple dashboard and now runs most of our outbound, inbound and revenue ops. Across all the apps it touches, it makes 35,000 to 40,000 API calls a day. None of our vendors…
Midsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
Meta, Amazon, And The Real Question About Agentic Commerce
Recent media reports have highlighted Amazon’s decision to block Meta’s Muse AI agent from making purchases on its marketplace. Muse has quickly gained attention for its ability to research products, complete tasks, and shop on behalf of consumers, while…
The More Advertising Automates, The More Creative Matters
Automation is eating advertisers’ workflows. Media buying — once dependent on traders’ skills of budget allocation and bid management — has become the push of a button, where self-attributing platforms auto-optimize for advertisers’ desired outcomes. And…
There’s A Consumer AI Trust Gap In Financial Services, But The Solution Is Surprisingly Simple
Today, as a society, we agree on little: Politics. Climate. Health. Whether a hot dog is a sandwich. But one topic is bringing us back together: artificial intelligence! According to Forrester’s Consumer Benchmark Survey, 2026, nearly nine in 10 online adults…
Software procurement checklist: What to evaluate before you buy
Zylo’s 2026 SaaS Management Index reports that, measured against industry-recommended utilization levels, organizations leave an average of 36% of SaaS licenses unused. A software procurement checklist can help teams catch waste, risk, cost, and adoption…