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Today’s edition

Sunday, October 4, 2026

10 stories
Account-based marketing

Meta, Amazon, And The Real Question About Agentic Commerce

Recent media reports have highlighted Amazon’s decision to block Meta’s Muse AI agent from making purchases on its marketplace. Muse has quickly gained attention for its ability to research products, complete tasks, and shop on behalf of consumers, while…

Forrester Sucharita Kodali
Saas

The More Advertising Automates, The More Creative Matters

Automation is eating advertisers’ workflows. Media buying — once dependent on traders’ skills of budget allocation and bid management — has become the push of a button, where self-attributing platforms auto-optimize for advertisers’ desired outcomes. And…

Forrester Nikhil Lai