How agencies can turn holiday intent into action
Explore how holiday shoppers move from discovery to purchase on TikTok.
Today’s edition
Monday, September 28, 2026
Latest news
Browse the archiveSaaStr AI App of the Week: Larridin. The Median Engineer Now Bills $213 a Week in AI Coding Tokens. Larridin Tells You What It Bought.
The Bottom Line: Every B2B company is spending real money on AI in 2026: seats for ChatGPT and Claude, token bills from coding agents, and a growing line item for agents that run without anyone watching. Very few can say what that spend is producing. Larridin…
Everyone Should Publish the Deepest, Most Direct Competitive Evals They Can. Case Study: $100m ARR Gorgias for AI CX
Everyone should publish the deepest, most direct competitive evals they can Will there always be some bias? Yes But @gorgiasio did it the right way in ecomm CX: 👉Open-sourced the whole harness👉8,356 live conversations, 18 vendors👉#1 in support, but they…
How Jeep is charting a new course for its marketing
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Performance Marketing Is Dead — Here’s Why
Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations…
Rewriting the Script for Life Sciences: 3 Ways Salesforce Turns Healthcare Complexity Into Action
Learn how to move from fragmented data to coordinated action with insights from the Life Sciences Keynote at Dreamforce 2026. Life sciences organizations are navigating an industry landscape that’s changing faster than the…