As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
Edition of Wednesday, November 4, 2026
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HubSpot Integrates LinkedIn Automation Into Sales Sequences
With Sales Hub and LinkedIn Sales Navigator , sales reps can schedule InMail and connection request tasks alongside email and other follow-up activities. HubSpot manages the sequence timing and task reminders, while reps review prospect information and…
Sales Tech & CRM
Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
Revenue & Market
Anthropic Reports $17 Billion Quarterly Revenue
Anthropic filed its amended S-1 this week, with audited Q3 numbers that replace what leaked from October’s investor day. Revenue rose to $16.96 billion from $11.56 billion in the second quarter. That is up 1,127% from $1.38 billion a year earlier and 47% from…
Sales Tech & CRM
Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
Sales Leadership
Forrester Seeks Input On Business Resilience Survey
Each year, Forrester and the Disaster Recovery Journal (DRJ) team up to launch a study examining resilience. We survey people on different topics in resilience such as disaster recovery, but this time, the focus is solely on business resilience, including…
Sales Tech & CRM
Forrester Helps Companies Question AI ROI
“How do we measure the ROI of AI?” “AI costs are going up. How do we prove the ROI?” These questions — coming mostly from IT — start more of my client engagements than any other. As usage of AI credits ramps up and token costs roll in, it’s IT that foots the…
