Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
Edition of Monday, November 2, 2026
10 stories · Updated · Latest edition
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Archive →Sales Tech & CRM
SaaStr Replaces Core Vendor After 24-Hour Outage
The other day one of the core products we run SaaStr AI on went down the entire day. Not degraded. Down. For the entire day. Every screen in the app showed a large “INTERNAL ERROR.” The API returned the same thing, which meant every agent workflow that…
Revenue & Market
Sierra Adds $150M ARR, Outpacing ServiceNow's Growth
Two things happened within 24 hours this week. Together they say more about where B2B is going than most of the “SaaS is dead” takes from the past 18 months. On Thursday, shares of ServiceNow fell 26.9%, while the S&P 500 slipped 0.3%, after its October 28 Q3…
Revenue & Market
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Sales Tech & CRM
Google Expands Ads In AI Search Amid Monetization Concerns
Big Tech earnings this week put a spotlight on the monetization dilemma at the heart of AI-integrated search. The growth of Google’s AI Mode is proving to be a double-edged sword: Investments in conversational search are fueling Google’s fastest…
Sales Tech & CRM
Forrester: Customers' AI Agents Increase Service Volume
Personal AI agents will increase service volume — and will expose unresolved demand that customer effort used to keep out of sight. Use that unresolved demand to find problems now that customers shouldn’t need to chase you about in the first place.
Sales Tech & CRM
The Humane Agentic Enterprise: How To Thrive with AI at Work
Agentic AI is helping us do things we couldn’t do before. But could it also be weakening the skills we already have? To explore this tension, Salesforce researchers are studying how knowledge workers…
