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Today’s edition
Most B2B + AI companies are locking their 2027 event budgets between now and January. Most will spread that budget across too many events, picked from lists built on organizer press releases. By Q3, half of those booths will have produced nothing anyone can…
Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a CCO that isn't constantly meeting with…
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
Where you do work is changing. At the Dreamforce 2026 Slack keynote, Boris Cherny (the head of Anthropic’s Claude Code) approximated that 90% of his coding is done in Slack. Why is he using a chat tool to code? And how? Forgive the immediate use of a…
Enterprise AI conversations have moved from experimentation to implementation. At Capgemini SPARK 2026, the focus shifted from implementation to value realization. The gathering explored the theme, “Make it real: from action to value,” and how organizations…
New capabilities across the contact center, Casey your help agent, Service Rep Assistant, and workforce engagement management help teams serve customers better and faster.
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