How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
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Today’s edition
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
At the October 8 Analyst Virtual Summit — the Linux Foundation’s Technology Value umbrella — the Linux Foundation brought tokenomics, FinOps, information technology asset management (ITAM), and FinOps open cost and usage specification (FOCUS) together around…
Selling is now agentic. Find out how these AI sales coaches are helping small teams win big.
How Slackbot skills, semantic governance, AI content controls, cost management, and operational visibility power trustworthy agentic analytics at scale.
Encrypting your live data is essential, but don't forget about data that lives in your backups and archives too.
My cut of the episode where Dev Ittycheria, one week back as CEO of MongoDB, told me I was wrong about the biggest story of the week. Thursday’s recap covered all four of us. This is my side of it: ten decisions I’d make sooner after an hour with Harry, Rory…
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