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Today’s edition

Monday, October 12, 2026

10 stories
Revenue

Customer support analytics: Metrics that actually matter

Every customer support interaction generates valuable data. But data alone doesn’t improve the customer experience. The real value comes from understanding what that data is telling service teams to do. Customer support analytics helps teams spot emerging…

HubSpot Service Blog Margaret Cousino
Account-based marketing

SAM: An Acid Test For AI

Earlier this year, I had a conversation with Andreas Gieseke and Ragip Aydin of Raynet about software asset management and the specific value of generative AI there. Now, I spent some years at one of the largest US banks as the consulting architect for…

Forrester Charles Betz
Saas

The Future Of Software Will Be Defined By Stewardship

This summer, my colleague Diego Lo Giudice and I explored a deceptively simple question: What happens to enterprise software when AI makes software creation abundant? We found a paradox: Get more of what you want, and you also get more of what you don’t want…

Forrester Joe Cicman