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Today’s edition
A sales rep’s job is to understand what a buyer needs and demonstrate how a product solves it. That happens in conversation — on calls, in demos, and during negotiations. But the administrative layer around those sales conversations has grown to the point…
A business development representative’s (BDR) job is fundamentally about conversation: finding the right people, asking the right questions, and determining whether there is something worth pursuing. Everything else, including the documentation that follows…
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
An IPO should be Plan A. It’s the best outcome for almost everyone on the cap table. But founders, employees and even a lot of VCs treat the IPO date as the liquidity date. For most of the cap table … most of the money comes years later. Start the clock at…
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
Every customer support interaction generates valuable data. But data alone doesn’t improve the customer experience. The real value comes from understanding what that data is telling service teams to do. Customer support analytics helps teams spot emerging…
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